by Tarah Hodgkinson
“The town is called Penguin?", my friend said to me as we drove along the highway in Northern Tasmania. "We have to check that out!” And so, I took the exit.
We came upon the town centre of this coastal community to find a large penguin statue. But not only the statue, everything was penguin-themed. Penguin play areas, penguin posts, even penguin trashcans. All of the stores along the main street were littered with penguin artwork. We had to know more.
It turns out that Penguin, Tasmania is aptly named. Penguins gather in the rookeries along their beachfront. While penguins are pretty interesting creatures, especially to those of us from the Northern Hemisphere, it wasn’t the local wildlife that caught my attention.
What was interesting was the way in which penguins had become a part of their community’s culture. So much so that every placemaking attempt featured the cute little southern birds. There are several areas across the state where Penguins can be found, but this town had dedicated their entire community’s identity to these birds.
I worried that the focus on penguins might solely be an attempt to attract tourists. However, it was clear that the penguin theme was fairly organic and community-based. Each of the small seaside stores had committed to the theme in their own way. Some stores had fun penguin-themed names, others had large stuffed penguins in their windows and still, others had painted penguins on their walls. Even more exciting, the town holds a penguin-themed community market that has been running for twenty years.
COHESION AND CULTURE
If there was any doubt that the town was committed to their shared culture, their reaction to developers trying to capitalize on the town’s proximity to penguin rookeries proves otherwise. When I did some digging about the town’s history, I found that they had prevented some major development plans that would have dramatically changed the landscape of the downtown area and potentially affected their community’s cohesion and culture.
Not only had local residents fought hard against the development, but they also started heritage listing their storefronts. By the end, they had heritage listed 26 sites and prevented the development plans.
Tourism can dramatically impact neighbourhoods in desirable places (see the backlash in Barcelona to increasing tourism). Further, while developers often try to capitalize on these opportunities, it is clear that residents who work together to maintain control over their local history not only can protect their local culture but continue to grow and expand that culture for their entire community. In this way, community-based tourism is often an exercise in building local culture and cohesion.