GREGORY SAVILLE · MATEJA MIHINJAC
GREGORY SAVILLE · MATEJA MIHINJAC
by Mateja Mihinjac
As winter is fast approaching in the northern hemisphere the trees are losing their colorful blankets of leaves. Coupled with that come cloudy overcast or foggy days with short pockets of sunshine signaling the dreary months ahead when we’d rather stay indoors than be exposed to the monotone grey outside.
However, it turns out there might be ways to break the bland world of winter and introduce some color into our neighborhoods to influence our mood and emotions.
Environmental color psychology research shows color can be used effectively to create emotional responses at conscious and unconscious levels.
In simplified terms, red, orange, and yellow colors create a stimulating cognitive response whereas green and blue have a calming effect on our nervous system. This is an evolutionary adaptation that once helped us survive, but is also is an effective strategy to stimulate desired moods in outdoor spaces.
The commercial, design, and health industry has been using this knowledge with great success to promote revenue and to elicit desired emotional responses by incorporating designs that connect us to nature, what is known as biophilic designs.
None of this is a new idea. Ethnic neighborhoods have been using colors for years to showcase their cultural identity and tradition. For example, "Chinatown's” or “Little Italy's” are often characterized by red color whereas "Greek Town's" are wrapped in blue/white designs and blue light installations. This creates a sense of identity and neighborhood attachment for people of that neighborhood’s heritage.
It turns out color psychology might also play a role in crime prevention.
COLOR PSYCHOLOGY AND CRIME
Understanding the importance of a person-environment interaction was the message of CPTED pioneer, C. Ray Jeffery, who emphasized that we must appreciate how external and internal stimuli affect our brain’s response to the environment.
There is anecdotal evidence from Glasgow, Scotland showing how blue color lights might help with suicide and crime prevention. Reports of lower crime rates and increased community ownership also emerged after the mayor of Tirana, Albania decided to use bold color design on many of the city’s buildings.
More detailed research on the color/crime prevention story is, as yet, scarce and inconclusive, but one fact remains: reports from all over the world indicate that residents respond positively to colorfulness and even crave opportunities to partake in them.
COLORING NEIGHBOURHOOD LIVEABILITY
While bringing color to the neighborhood might be an effective solution to generate interesting places that promote social interaction, such initiatives also offer a great opportunity to work in partnerships with local residents and co-create these colorful places together.
One great example is the Intersection Repair Project that creates colorful neighborhood intersections and combines that with residents who co-design their own streets. A few years later, our SafeGrowth team from Christchurch, New Zealand, successfully used the same approach for the first time in the Southern Hemisphere.
Of course, coloring neighborhoods does not magically solve neighborhood crime. We still need research on the internal workings of how our brain interprets these places – what Jeffery called internal cognition and internal environment. We have only recently seen reignited academic interest in this topic, for example, our recent study on Third Generation CPTED.
In this new approach, we link internal cognition to Maslow’s theory of human motivation. We emphasize that every high functioning neighborhood should offer opportunities for satisfying both individual and collective needs. Satisfying those needs at the neighborhood level is an important factor in neighborhood liveability. Colorful design throughout our daily public life that elicits positive moods may go a long way to satisfy at least some liveability objectives.
SafeGrowth® is a philosophy and theory of neighborhood safety planning for 21st Century.