Every now and then a meme comes along over which it is worth getting stoked. This week the Dancing Traffic Light went viral. It is such a meme.
Lisbon, Portugal is among the oldest cities in Europe known for its magnificent Gothic architecture, world class museums, and cultural festivals. Drug laws are decriminalized and it enjoys one of the lowest crime rates in the world.
Yet even a successful city has problems like traffic! Pedestrians risk life crossing congested intersections and dangerous jaywalking results in injury. The Dancing Traffic Light solves that!
Lisbon's Dancing Traffic Light cuts pedestrian intersection jaywalking 80%. It is from a PR campaign by the Smart Car Company to "discover our mind openers – urban experiments for a better future for the city".
It brought to mind the bottle bank or the piano stairway projects from Volkswagen's Fun Theory. It's also similar to the Say Something Nice project in New York.
Is this is what Capitalism 3.0 meant by responsible corporate citizenship?